There were 600 million Pinterest Lens searches in February 2018. Pinterest images reach 83% of US women ages 25-54. 34% of Americans ages 18 to 34 use Pinterest. 93% of users use Pinterest to plan purchases. 73% of pinners say content from brands makes Pinterest more useful. Two-thirds of all pins represent brands or products. 45% of all women online are Pinterest users. 40% of Pinterest users have a household income of $100,000. 90% of weekly pinners have used Pinterest to make a purchase. As of the Q4 2019, Pinterest has more than 335 million monthly active users. Here are some Pinterest statistics that should make you sit up and take notice of the platform: However, the way people use Pinterest and the way the algorithm delivers content is very different. Yes, you can share images on Pinterest like you do on Instagram and Facebook, and it will refer traffic to your site. Why Your Business Should Use Pinterest SEOĪlthough it is often lumped in with social media platforms such as Facebook and Instagram, Pinterest is actually a visual search engine. A good KPI to look at is the number of clicks and saves a pin is generating. Instead of fretting over your monthly unique viewers, take a look at your website data in Pinterest Analytics each month. After all, the purpose of distributing your content on Pinterest is to get more business! If people are seeing your pins but are not clicking on them or sharing them, then you need to modify your Pinterest tactics.Ī COMPREHENSIVE GUIDE TO AFFILIATE MARKETING: STEP-BY-STEP However, a high number of monthly views is absolutely meaningless if they are not generating traffic to your website. So, if this is you, you’re probably doing a great job of key-wording your pins! If nothing else, a high number of monthly views is a sign that your content is consistently being shown for certain keywords. 
It’s an indication that Pinterest is showing your content in people’s Pinterest feeds. It looks good and gives you “street cred”. It is also important to note that it does not only include views of your own content, but it also includes content you have saved from other sites.Ī high number of monthly viewers is, of course, extremely flattering. In fact, they may not even see your pin in the stream of pins they scroll through on their screen. The number of monthly unique viewers is simply the number of times any of the pins you shared appear in a Pinterest feed. If it gave me a teeny weeny 0.01% conversion rate of 100 Pinterest coaching sessions sold every month, I would be VERY happy. Sounds pretty impressive, n’est-ce pas? Unfortunately, 1 million monthly viewers DO NOT convert into 1 million visits to my website, or email subscribers. It’s common to see 1 million monthly viewers on a Pinterest profile. You know what? Stop worrying! It’s just a vanity stat. Do you get excited when the number goes up? Or, perhaps you are wondering why your numbers are so low compared to other pinners?
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